Research strategy for emerging products & complex systems

I help teams make sense of what's next.

I bring human and organizational insight to ambiguous questions — helping product, design, and science teams clarify what matters, shape direction, and make better decisions.

AI-enabled products

Recent writing on Medium — Designing UX for Healthy Nervous Systems, taking inspiration from biophilic designers.

Portrait of Lindsay Roxon

Who I am

I'm a UX researcher and research strategist with more than 10 years of experience helping organizations navigate emerging, complex, and high-stakes questions.

My work examines how people, technology, and organizational systems interact. I use qualitative and mixed-methods research to bring structure to ambiguity, develop useful mental models, and help teams determine what should be designed, evaluated, or understood more deeply.

I currently work on strategic research related to AI-enabled work, organizational change, and emerging technology — partnering closely with economists, research scientists, data scientists, engineers, product leaders, and designers to bring human and organizational context to technical and analytical questions.

I'm most energized by work that brings together research, strategy, and product development — whether that means shaping an early-stage concept, helping a team navigate an emerging space, or improving an established product or system.

Education
Master of Design, Strategic Foresight & Innovation — OCAD University
Focus
AI-enabled work · zero-to-one products · complex systems
Elsewhere

The questions I work on

Recurring territory, not a service menu.

01

How do we understand impact when the technology and the work are both changing?

I help teams identify the human, organizational, and contextual factors that existing measures may not fully explain.

AI-enabled work · measurement · org change
02

What should an intelligent or personalized experience understand about the person using it?

I study behavior, expectations, decision-making, trust, and relevance to help technical and product teams make better choices.

personalization · trust · behavioral signals
03

How do you shape a product before the requirements are clear?

I work in zero-to-one spaces, translating unmet needs and emerging behaviors into product principles, concepts, and direction.

0→1 product · connected devices · exploratory research
04

How might a system evolve — and what should an organization do now?

I use strategic foresight and systems thinking to explore long-term shifts in behavior, technology, services, and business models.

foresight · systems thinking · scenario planning

How I work

Investigate. Frame. Translate.

01

Investigate

Qualitative and mixed-methods research that reveals how people behave, decide, work, and adapt within complex systems.

02

Frame

Mental models, systems maps, opportunity spaces, and strategic frameworks that turn unclear questions into shared understanding.

03

Translate

Product principles, concept direction, and decision narratives that help multidisciplinary teams move forward.


Career

A career spent making sense of emerging spaces.

Strategic research for AI-enabled work, organizational systems, and complex decision-making.
Research for AI-enabled commerce, personalization, product growth, and developer experiences.
Independent
Zero-to-one research for emerging products and connected physical-digital ecosystems.
Futures-led research for product, brand, and service innovation.
Business design, health innovation, and strategic foresight across complex industries.
Also collaborated with
Samsung Ford Meta Google AbbVie Lululemon Novartis 23andMe SYPartners OCAD University

Collaboration

I work best across disciplines.

I've spent much of my career working alongside people who see the world through different forms of evidence — economists, research scientists, data scientists, engineers, product leaders, and designers.

My role is often to connect those perspectives: bringing human and organizational context into technical questions, and translating complex evidence into a shared direction.


Lindsay brings clarity to the hardest problems. She connects dots across disciplines and translates insight into decisions that drive real impact.
— Product leader, financial technology
Get in touch

Let's talk about what's next.

I'm always interested in conversations about emerging technology, ambitious product questions, interdisciplinary collaboration, and work that doesn't yet have an obvious playbook.